Branding online is a puzzling mix of strategy, marketing research, naming, corporate identity, legal advice, domains and so much more! You got to have a name that your customers will love and remember, that can be registered as a trademark and has a matching domain.
It is no wonder that many business owners give up at this point and just try to grab a name that comes up first, often setting potential problems for the future.
Things get even more complicated when your customers speak languages other than yours (you export a lot or serve tourists for example). You should understand if your brand will work for them.
Let us help you develop your brand, we enjoy solving this puzzle!
Our branding services include:
Marketing strategy consulting. We will dig into your business situation and develop a branding strategy to reach your goals.
Business/Products/Service Naming. Developing a name that will work for your business online and offline. Naming a business or a product is never an easy task but we are here to help having plenty of experience in the field. We always have online marketing in mind when naming companies and products.
Trademarks. Naming is closely related to trademarks. Choose the wrong name and you may be sooner or later forced to stop using it. All your efforts wasted! We team up with intellectual property attorneys to help you register your name as a trademark and protect your intellectual property.
Design / Logotypes/ Corporate Identity. We don’t do graphic design in-house but we have a vast experience in working with many talented designers and illustrators for our clients.
Rebranding. There are cases when you can’t or don’t want to use your current brand name anymore, for example if you are forced to stop using your existing name by owners of registered trademarks. Another case is when nobody can find you online because your name is not distinctive enough. Or maybe it doesn’t fit a new market you are targeting. In such cases we can help you rebrand your existing business, keep your existing customers and set a good foundation for the future.