LEPUNTO

SEO, Websites, Social Media and Branding for businesses and professionals. Torrevieja, Spain

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Nov 04 2021

Virtual Phone Number for Your Business in Spain

Zadarma Android app screenshot

Just in case you didn’t know – virtual phone numbers (aka direct inward dialing numbers or DIDs) are the ones that work just like any phone number but without being connected to any physical location like an office or home.

They allow any busniness onwer to recieve incoming phone calls without a necessity to be (or have someone) in the office to pick up the phone. The call can be redirected to your smartphone, your computer or voice mail.

Your customers use your virtual phone number just like any other local number, there’s no difference for them.

Who may need a virtual number in Spain? Here are some use cases:

  • You are a business in Spain and you need to have a landline phone number with advanced redirection options. For example – your customers are in Spain and you are temporarily in the UK or in Andorra (both are non-EU with high roaming fees). You can recieve calls avoiding roaming costs
  • You are a business outside of Spain and you want to offer a local Spanish number for your Spanish customers. People are more much more likely to call local numbers than foreign numbers. And it’s not only about costs. Local businesses are more trustworthy. Even if you are not based in Spain your local phone number gives you an advantage

We recently checked some options available in Spain and came to a conclusion that Zadarma is probably the best choice at the moment. This post is not a review of all available options, just a quick recommedation based on a 2 days research. For this reason we just drop all other options, they are far behind on either price or fuctionality.

Zadarma advantages:

  • Very inexpensive. Your Spanish landline virtual phone number will currently cost you just €1.60 (plus VAT) per month. If you find anything cheaper let us know in the comments.
  • PBX (Private Branch Exchange) with many features is included – company greeting, extention numbers, voice mail and many more
  • Apple and Android mobile apps to recieve calls for free from anywhere in the world. You only need to be connected to the internet . You can also recieve calls on a PC – makes sense if you recieve a lot of calls and someone is have a person answers them. You can also make calls on both the app and PC.
  • Built-in CRM with some popular customer relatioship management features and analytics
  • Calls recording – free with a limit, additional fees apply after you reach the limit
  • Voice mail – you will recieve the audio files by email automatically

That’s a lot of stuff packed into a €1.60 monthly plan to be hornest. And we mentioned just some of the features.

Zadarma PBX dashbord

What happens if you want to move your number from Zadarma to another provider?

Are these number portable? This is an important question as your number will be used on your website, catalogues, business cards, saved by your customers and so on. You definitely want to keep the number.

We coudn’t find the information on the website and we asked the support. Their reply – if you move after one year you can do it for free. If you move sooner they will charge a fee of €20. Sounds fine

Any possible problems with Zadarma?

We checked out their Trust Pilot account, which has more than 200 reviews at the moment of writing and a score of 3.6 points. Not fair in our opinion.

The majority of the “scam” and “fraud” negative reviews are from people who coundn’t upload a quality copy of their personal ID (required by law in Spain).

Some reviewers say the support was not great or that the voice calls quality was not great. Not true in our opinion, but you will be able to check it for yourself during a trial period.

Good to notice – they reply to all reviews, positive and negative.

Support

Zadarma provides support via live chat on their website. We asked a bunch of questions in Spanish – all were answered within a few minutes.

Final words

Overall, Zadarma is an affordable phone service that will suit many businnesses and individuals.

If you want to set up your virtual Spanish phone fast start HERE.

If you are aware of any good altenatives to Zadarma in Spain or have any qustions about Zadarma in Spain please let us know in the comments.

Disclosure: this post may contain affiliate links (we may recieve a comission if you make a purchase using these links, at no cost to you)

Written by LEPUNTO · Categorized: Online marketing

Nov 01 2018

Is Your Website Losing Some Traffic Because of Kaspersky URL Advisor?

There are many factors that affect a website’s click-through rate (CTR) and some of them are a bit out of radar. Even if your SEO is great and you rank well in search – your website can be affected by small details you may be not aware of. Take Kaspersky URL Advisor Icon (aka “Kaspersky Green/Grey/Red Icon”, “K icon” and “K symbol”).

What is Kaspersky Green Icon? 

The icon serves to help internet users decide whether to click on a link or not. According to Kaspersky Lab the company “accumulates data concerning web resources to exactly identify whether the website is malicious or phishing”. They then show the icons next to the links you see in your search results. The icon can be red (dangerous website), grey (not checked yet) or green (checked and approved by Kaspersky).

Kasrpersky URL advisor video screenshot
Kaspersky URL Advisor video screenshot

The icon is part of the company’s reputation service named Kaspersky URL Advisor and it is “on” by default in their antivirus software products. One could turn the function off but who would want to do that? Most of users will see the icons in their search results. And don’t forget – Kaspersky is a one of the largest antivirus vendors with millions of users worldwide!

If your website is safe and it has been around for years – chances are you were checked and your icon is green. However they don’t seem to crawl the internet fast, we noticed many established high authority websites still being “grey”. Below is an example of a “grey” local government website in Spain (Moz Domain Authority is 58 points!). If the K symbol is hovered over a tooltip will pop up with “No information on website safety (according to Kaspersky Security Network)”:

Kaspersky grey icon on Ayuntamiento de Murcia website
Kaspersky grey icon on Ayuntamiento de Murcia website

Our own website was indexed by Google, Bing, Yandex and Baidu two months ago but the Kaspersky icon was still grey:

LEPUNTO Website marked grey by Kaspersky URL advisor
LEPUNTO Website marked grey by Kaspersky URL Advisor

The majority of websites are divided into “green” and “grey” categories. There are very few “red” websites available in Google search (Google itself weeds them out too). In most cases “grey” means that Kaspersky just never checked the site. However the users will perceive “grey” websites as something unreliable. In the actual absence of “red icons” the “grey icons” are the worst served. Grey doesn’t mean “infected” but this is what a user will think!

Besides just the appearance in search, the URL scanning service can be a quick way to check your website’s security. What if it is red? Even if your site is not infected – what if Kaspersky made a mistake and flagged you “false positive”? It won’t hurt to check anyway.

How do you check whether your website is red, grey or green?

  1. If you have Kaspersky antivirus installed you should see the icons next to the your search results. If you don’t see the icons check their instructions here
  2. If you don’t have Kaspersky antivirus – there’s an awesome online tool that runs several URL scanners in one take (including Kaspersky) named VirusTotal. Choose “URL” (they also check files), type in your website’s URL and find the result:

VirusTotal Kaspersky URL Advisor Results
VirusTotal Kaspersky URL Advisor Results

“Unrated site” means grey icon, “”clean site” – green icon. Attention: make sure to check your preferred domain version appearing in Google search (www, non-www or https).

Should you bother if most of other scanners mark you as clean?

Yes, you should, because:

  • Kaspersky is really large comparing to many other URL scanners you find on VirusTotal having millions of active users
  • Kaspersky is quite slow to scan websites. It may take months, even years, before they discover and scan your website even if it is high authority
  • Kaspersky antivirus powers hundreds of services and products by other companies (Amazon Web Services, Zyxel, D-Link, Nokia to name a few) through their partnerships. You never know for sure where else you are being marked “grey” and how it affects your online presence

What do you do if your site is marked grey?

It seems like there’s no special page where you would submit your website for scanning (at least we haven’t found one). They refer people to their general support page where you search will be indefinite. The easiest way we found is to submit your website to their forum. It is active and they will reply to your posts or just scan your site very quickly.

Here is what you need to do:

1. Register in their forum here: Kaspersky Lab Forum Registration Form (you can do it in English)

2. Submit your “Please scan my website [website URL]” request to this thread: forum thread to post scanning requests. (Update Nov-29-2018: If the link doesn’t work, please let us know in the comments, the URL changes every time a new page is added to the thread). To post a request click “Add Reply” or “Fast Reply” buttons. The thread is intended for Russian speaking users but they will react to a post in English. This is a screenshot of our post to the forum:

Sceenshot of our post to Kaspersky Lab Forum
Our post to Kaspersky Lab Forum

3. Wait until they scan your website (check with VirusTotal or search your site online if your have their antivirus software installed). In our case it took three days for the green icon to show up instead of the grey one.  Voilà, the icon turned green on Google:

LEPUNTO website marked green by Kaspersky URL advisor
LEPUNTO website marked green by Kaspersky URL Advisor

If you website is not scanned after a few days, you will have to post to the forum again and ask for solution. Luckily, we didn’t need that for our website.

Conclusion:

While Kaspersky URL Advisor doesn’t affect SEO, it can directly influence a website’s click-through rate (CTR). Getting your website scanned and approved by Kaspersky Lab is easy and not time consuming (if your website is safe in the first place).

Have you checked your website’s safety status with Kaspersky? Need help? Let us know in the comments!

Written by LEPUNTO · Categorized: Online marketing, SEO · Tagged: Click-through rate (CTR)

Aug 07 2016

Our website is live!

A screenshot of LEPUNTO website

Great news for LEPUNTO today! Our website went live and this is our first blog post. The first of many to come! It is summer time and everyone is on vacation here in Spain. Well, not us… We are hard at work preparing for the time when the vacations are over.

What does it mean for you?

If you need any of the work done by September – we can start right now, when your competitor is lying on the beach. Surprise them in September, let’s do it!

It is quite possible that you are in a seasonal business and you season is happening right now. And maybe it is happening not exactly the way you wanted it to be happening. If you are a hotel, a restaurant, a rent-a-car or any other business in a busy vacation area like Spanish coasts – don’t hesitate to contact us for immediate help. Make the best of this holidays season while it is still here.

If you are on vacation in Spain and but you want to devote a couple of hours to business. Why not meet? It could be an awesome idea to hire someone in Spain to work for your online. We can be better than other options and you will always have a great excuse to you come here again. Business!

Back to the website/blog…

What should you expect here? We will blog about SEO, website development, social media, branding and other things related to online marketing. Only our original thoughts and findings that we think our existing and potential clients will find useful.

We start with the English language version, Spanish will follow soon. The website is very far from being perfect and we will appreciate your comments – especially if you noticed typos, bugs or mistakes.

Thanks everyone in advance!

P.S. Now is the time to connect on Facebook, Twitter, Google+, Instagram and LinkedIn, check us out. You can also bookmark/favorite this page for later.

 

Written by LEPUNTO · Categorized: Online marketing

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LEPUNTO · tel: +34 911 238 206 · Calle Victor Garcia Villalgordo, s/n, 03184, Torrevieja (Alicante), Spain · © Copyright 2016 · All Rights Reserved ·